Cart 0

About us

Indi + Will is a new modern kids concept store.  We stock a hand picked collection of fun, modern and ethically made clothing, gifts and decor for babies, kids and the home, with an emphasis on organic, natural, handmade products with sustainable production. We aim to provide trend-led natural, fun and beautiful products for you and your children, that are kind to you and the planet.

We are a small business based in Aberdeen, Scotland.  It is run by me, Fi! I am a proud mum to two gorgeous daughters Indiana and Willow, hence where our name was formed and where the inspiration came from to create this store!

Coming from an art and design background, studying at Grays School of Art and The London College of Fashion, I have always had a passion for clothing design and interior décor, and since the arrival of my daughters, children’s apparel and room styling has become a wee obsession, although I have spent most of my working career in the Social Care sector working supporting women and children who have experienced domestic abuse.

I wanted to create a one stop shop for like-minded peeps to be able to purchase gorgeous unique pieces easily, and affordable for the little people in their life! 

Indi + will brings modern, functional, considered design pieces for kids.


Hope you enjoy and thank you so much for visiting us!


Fi x