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About us

Indi + Will is an independent family concept store.  We stock a hand picked collection of kidswear, womenswear, toys, gifts and home interiors with an emphasis on quality, longevity, sustainability and ethical production and always with colourful, playful designs and prints!  Each product is lovingly chosen with our customers in mind. 

We are a small business based in Aberdeenshire, Scotland.  It is run by me, Fi! I am a proud mum to two gorgeous daughters Indiana and Willow, hence where our name was formed and where the inspiration came from to create this store!

Coming from an art and design background, I have always had a passion for clothing design and interior décor, and since the arrival of my daughters, good quality, ethical clothing for kids, beautiful toys and interior styling has become so important to me, although I have spent most of my working career in the Social Care sector working for The British Red Cross Refugee Support Project and later Women's Aid supporting women and children who have experienced domestic abuse.

Indi + Will stocks modern, functional, considered design pieces for kids, the home and you!  Everything we stock here at Indi + Will, we love, our kids love and we want in our own homes.

Hope you enjoy and thank you so much for visiting us! 

Fi x