Toys

Amuseable Bean is full of...more beans! That's how this silly sits up so well! A gingery joy with a goofy grin, this jolly bean is cuddly...

A study buddy for supportive hugs, Amuseable Boiled Egg Geek is here! This cream-and-yellow softy wears embroidered glasses and red...

Bashful Daffodil Bunny is a sweet softie who has found a beautiful bloom! This double-cream bunny holds the deep green stem of a daffodil with a g...

Bashful Moss Bunny is a bundle of hugs in rich pistachio green. A lop-eared friend with a soft tummy and a silky vanilla bobtail, this soft-pawed ...

Put your claws together for the one and only loveable Larry Lobster! This shimmying shellfish is a dance sensation in the undersea ballroom. Bri...

Lazy, loungy and lovely, Nauticool Roly Poly Seal is here! This bluey-grey softy has dreamy, fluffy fur to keep them warm in the chilly sea! Wit...

Silly Succulent Columnar Cactus is a stout little sweetie with a mighty name! Squat and scrumptious in a felty beige pot, with fluffy toffee soi...

Greens are good for you - this one brightens our day with a smile! Vivacious Vegetable Broccoli is a funky floret of bobbly fun! With stretchy-s...

Our very first plush Momiji dolls! We're so excited to unveil these beautiful characters featuring super soft plush fabric, embroidered details, a...

Our very first plush Momiji dolls! We're so excited to unveil these beautiful characters featuring super soft plush fabric, embroidered details, a...

Bruno’s a snazzy bear with a cherry on top. Build him with hundreds of teeny-tiny bricks! Lose yourself in this super-cute challenge.   557 tiny br...

Build a Gary mini-bricks puzzle.  Your perfect breakfast buddy, with hundreds of teeny-tiny mini bricks! Lose yourself in this super-cute challenge...

Permission to dream! Live a magical life because your sparkle is special. Build a unicorn with hundreds of teeny-tiny mini bricks! Lose yourself i...

 You can do this! Build a super cute cactus with hundreds of teeny-tiny bricks!   Lose yourself in this super-cute challenge. We’re rooting for yo...

Itadakimasu! (Thank you for the food!) Amuseable Ramen is full of kawaii charm, from the cream-and-red bowl to the suedette cho...

Breakfast is the most important meal of the day - that's what Amuseable Toast Bag thinks, anyway! This little slice of kawaii has a che...

Goofy-gorgeous in zingy citrus green, it's Davey Dilophosaurus! This sassy scrambler has a very fine frill with stitchy ring detail and fluffy edgi...

Drill, screw and unscrew! With this wooden toy drill you can fix just about anything. What’s your first DIY project going to be? Pick one of the th...

Napping Nipper Westie has had a long day, and is all curled up in a quilted tartan bed. This scruffy wee dog has shortbread fur, closed st...

Blooming with vibrant colours, Dinky Blossom Buds are like wildflowers, spreading joy wherever they go! The sweetest and cheekiest playmates, full...

Blooming with vibrant colours, Dinky Blossom Buds are like wildflowers, spreading joy wherever they go! The sweetest and cheekiest playmates, full...

Blooming with vibrant colours, Dinky Blossom Buds are like wildflowers, spreading joy wherever they go! The sweetest and cheekiest playmates, full...

Blooming with vibrant colours, Dinky Blossom Buds are like wildflowers, spreading joy wherever they go! The sweetest and cheekiest playmates, full...

A big sister mouse is dressed for a day in kindergarten or school as she is bringing her backpack. She has magnets in her hands...