Sleepy Doe

With 10 years' experience in the fashion industry, creative directing and designing loungewear for British heritage brands, founder Sophie Woodrow launched Sleepy Doe. 

Born in Bath in 2016, Sleepy Doe provides timeless printed sleep and loungewear for children aged 0-9 years. All products are organic or eco with soft with subtle design details, bringing comfort and an effortless style to the mini bedtime wardrobe. 

With the all-too familiar experience of having a child who doesn’t sleep through the night, Sophie primarily wanted to help give adults the reassurance that their minis can be as comfy as possible when it comes to bedtime. With her design experience and knowing the importance of achieving quality alongside style, the super-soft fabrics are hand-picked for comfort, maximising chances of the good night’s sleep every parent hopes for. 

With Sophie's love of childrenswear, interiors and print design, Sleepy Doe's collections are classic, whilst injecting simple hand-drawn prints in friendly colours that sit happily in any home. Each season Sophie likes to offer a girl print for those tiny humans that love all things pretty alongside unisex options that siblings can share. 

All methods of manufacturing are sustainable and ethical reflecting the standards of the whole brand. No harmful dyes are used in the printing method and all products are printed on cotton ecologically sourced from British manufactures. All products are designed and made in the UK, supporting independent factories and businesses, hurrah!