Cuddly Soft Toys

Greens are good for you - this one brightens our day with a smile! Vivacious Vegetable Broccoli is a funky floret of bobbly fun! With stretchy-s...

Silly Succulent Columnar Cactus is a stout little sweetie with a mighty name! Squat and scrumptious in a felty beige pot, with fluffy toffee soi...

Lazy, loungy and lovely, Nauticool Roly Poly Seal is here! This bluey-grey softy has dreamy, fluffy fur to keep them warm in the chilly sea! Wit...

Put your claws together for the one and only loveable Larry Lobster! This shimmying shellfish is a dance sensation in the undersea ballroom. Bri...

Bashful Daffodil Bunny is a sweet softie who has found a beautiful bloom! This double-cream bunny holds the deep green stem of a daffodil with a g...

Bashful Moss Bunny is a bundle of hugs in rich pistachio green. A lop-eared friend with a soft tummy and a silky vanilla bobtail, this soft-pawed ...

A study buddy for supportive hugs, Amuseable Boiled Egg Geek is here! This cream-and-yellow softy wears embroidered glasses and red...

Amuseable Potato is round and textured in beautiful golden-brown fur! This podgy icon has a sturdy bean base, muddy cord boots and ...

Amuseabean Unicorn is not your typical fable. This kawaii legend is dumpling-soft, with pink cordy hooves and a suedette twist horn...

The ultimate bunny companion, finished in a delicate golden hue. Each detail of the original Bashful Bunny has been refined to create t...

Amuseable Bean is full of...more beans! That's how this silly sits up so well! A gingery joy with a goofy grin, this jolly bean is cuddly...

Salut! Amuseable Baguette has hopped straight out of the cosy oven to meet you! This golden loaf is deliciously soft, with huggable dough...

Our very first plush Momiji dolls! We're so excited to unveil these beautiful characters featuring super soft plush fabric, embroidered details, a...

Our very first plush Momiji dolls! We're so excited to unveil these beautiful characters featuring super soft plush fabric, embroidered details, a...

Blooming with vibrant colours, Dinky Blossom Buds are like wildflowers, spreading joy wherever they go! The sweetest and cheekiest playmates, full...

Blooming with vibrant colours, Dinky Blossom Buds are like wildflowers, spreading joy wherever they go! The sweetest and cheekiest playmates, full...

Blooming with vibrant colours, Dinky Blossom Buds are like wildflowers, spreading joy wherever they go! The sweetest and cheekiest playmates, full...

Blooming with vibrant colours, Dinky Blossom Buds are like wildflowers, spreading joy wherever they go! The sweetest and cheekiest playmates, full...

Sassy Sushi Egg is a little taste of kawaii. With a cloud of fleecy white rice, soft scrambled egg in primrose yellow and a deep olive ...

Itadakimasu! (Thank you for the food!) Amuseable Ramen is full of kawaii charm, from the cream-and-red bowl to the suedette cho...

Breakfast is the most important meal of the day - that's what Amuseable Toast Bag thinks, anyway! This little slice of kawaii has a che...

A big sister mouse is dressed for a day in kindergarten or school as she is bringing her backpack. She has magnets in her hands...

A classic Maileg item. This mouse is ready for hours of play and sleeps tight in the matchbox. The clothes and bed linen come ...

Goofy-gorgeous in zingy citrus green, it's Davey Dilophosaurus! This sassy scrambler has a very fine frill with stitchy ring detail and fluffy edgi...