Baby essentials that are kind to baby and kind to our planet!

We have welcomed a few new brands and more lovely goodies this week, all made from organic, natural and sustainable materials - perfect and gentle for that precious delicate baby skin.
Our aim at Indi + Will is to provide organic, natural and handmade products. With an emphasis on ethical and sustainable production, we are dedicated to providing trend-led, fun and natural products for you and your children, whilst also helping to protect the world we all live in.
OrganicZOO is a new brand to join us this week, they are a conceptual British fashion brand for babies that you will adore with its incredibly soft 100% organic cotton.
Why use organic cotton?
- It is better for our Planet, as organic fibers are grown without yucky chemicals.
- It is softer and kinder to your baby’s skin, as it does not contain allergenic, or toxic substances.
- Organic cotton farmers get a much better price for their crop, so they can live a happier life and is safer for them to farm without the use of the horrid chemicals!
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